- Home >
- Outdoor Billboard >
- Fresno Outdoor Billboard advertising
Fresno Outdoor Billboard advertising
The key to successful advertising is to determine the best medium or combination of media to accomplish your sales and marketing objectives. This profile covers Outdoor Billboard alone or as part of an Outdoor Billboard / Radio media mix.
Attention Grabbing: The combination of size, color and illumination attracts attention.
Strategic Placement: Billboards can be placed in high-traffic areas or other strategic locations, while transit signs can be affixed to the backs and sides of buses, in bus stops, and in rail stations.
Brevity: The very nature of outdoor advertising demands that the commercial message be brief and relatively simple. Therefore, it is difficult to communicate product details, competitive advantages, and specific consumer benefits. Billboard companies generally recommend no more than seven words on a billboard, or people speeding by will not have time to read the message.
Ugly Image: Because of growing environmental concerns, many communities have eliminated, reduced, or limited the volume and placement of outdoor advertising.
Inflexible: Once a message is up, it generally stays up through the duration of the contract, even if the advertiser's needs have changed. In addition, printing a new message is expensive, possibly taking weeks to produce and days or weeks to have it displayed.
Add Radio to Your Media Mix
Flexible: Radio gives you the option to easily make copy changes. Use Outdoor for image, and Radio for timely information. A billboard can grab your customers' attention; Radio can give them the details. By combining these two complementary marketing forces, Radio can deliver all the information on your products and services your customers need in order to make intelligent purchasing decisions.
- Radio Advertising Bureau, 2012
- Outdoor Advertising Association of America, 2011
- OAAA, 2011